Marketing • Social Media Advertising • Video Production
FurryFutures Adoption Centre — Digital Advertising Campaign
FurryFutures Adoption Centre is a digital advertising campaign designed to raise awareness for animal adoption and encourage families and individuals to adopt shelter pets. The campaign combines social media carousel ads, a YouTube video advertisement, and a branded landing page to create an emotionally engaging, multi-platform experience.
Campaign Goals
- Raise awareness for pet adoption
- Encourage families and individuals to adopt
- Challenge negative stereotypes about shelter animals
- Use digital media as a form of cause-based advertising
- Create an emotional connection with viewers
Target Audience
- Families with children
- First-time pet owners
- Individuals living alone
- Animal lovers
- Young couples and new families
Campaign Strategy
The campaign was designed as a multi-platform digital funnel:
Awareness → Engagement → Conversion
- Instagram/Facebook Carousel Ads → Build emotional connection → Introduce individual pets → Encourage social sharing
- YouTube Video Ad → Visual storytelling → Strong emotional appeal → Drive traffic to website
- Landing Page → Central hub → Clear call-to-action → Adoption conversion point
Outcome
FurryFutures is a fully integrated digital campaign that demonstrates how cause-based organizations can use modern media platforms to connect emotionally with audiences and drive meaningful action.
The project highlights the power of visual storytelling in building empathy, changing perceptions, and encouraging real-world impact.
Design Principles
The campaign follows the 3 C’s of Advertising:
- Clear — Simple message, easy to understand
- Concise — Short-form, impactful storytelling
- Compelling — Emotion-driven visuals
Key Creative Goals:
- Strong call-to-action (CTA)
- Fight stereotypes about shelter animals
- Position adoption as a positive life choice
- Show adoption as family-building
Tools & Production Workflow
Design & Layout
- Canva (carousel ads + landing page design)
Video Editing
- Adobe Premiere Pro (YouTube video ad)
Assets
- Pexels (stock images & video)
- Pixabay (music & audio)
Tools & Production Workflow
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Marketing • Social Media Advertising • Video Production
FurryFutures Adoption Centre — Digital Advertising Campaign
FurryFutures Adoption Centre is a digital advertising campaign designed to raise awareness for animal adoption and encourage families and individuals to adopt shelter pets. The campaign combines social media carousel ads, a YouTube video advertisement, and a branded landing page to create an emotionally engaging, multi-platform experience.
Campaign Goals
- Raise awareness for pet adoption
- Encourage families and individuals to adopt
- Challenge negative stereotypes about shelter animals
- Use digital media as a form of cause-based advertising
- Create an emotional connection with viewers
Target Audience
- Families with children
- First-time pet owners
- Individuals living alone
- Animal lovers
- Young couples and new families
Campaign Strategy
The campaign was designed as a multi-platform digital funnel:
Awareness → Engagement → Conversion
- Instagram/Facebook Carousel Ads → Build emotional connection → Introduce individual pets → Encourage social sharing
- YouTube Video Ad → Visual storytelling → Strong emotional appeal → Drive traffic to website
- Landing Page → Central hub → Clear call-to-action → Adoption conversion point
Outcome
FurryFutures is a fully integrated digital campaign that demonstrates how cause-based organizations can use modern media platforms to connect emotionally with audiences and drive meaningful action.
The project highlights the power of visual storytelling in building empathy, changing perceptions, and encouraging real-world impact.
Design Principles
The campaign follows the 3 C’s of Advertising:
- Clear — Simple message, easy to understand
- Concise — Short-form, impactful storytelling
- Compelling — Emotion-driven visuals
Key Creative Goals:
- Strong call-to-action (CTA)
- Fight stereotypes about shelter animals
- Position adoption as a positive life choice
- Show adoption as family-building
Tools & Production Workflow
Design & Layout
- Canva (carousel ads + landing page design)
Video Editing
- Adobe Premiere Pro (YouTube video ad)
Assets
- Pexels (stock images & video)
- Pixabay (music & audio)
Tools & Production Workflow
<<< See Previous Project
See Next Project >>>
Marketing • Social Media Advertising • Video Production
FurryFutures Adoption Centre — Digital Advertising Campaign
FurryFutures Adoption Centre is a digital advertising campaign designed to raise awareness for animal adoption and encourage families and individuals to adopt shelter pets. The campaign combines social media carousel ads, a YouTube video advertisement, and a branded landing page to create an emotionally engaging, multi-platform experience.
Campaign Goals
- Raise awareness for pet adoption
- Encourage families and individuals to adopt
- Challenge negative stereotypes about shelter animals
- Use digital media as a form of cause-based advertising
- Create an emotional connection with viewers
Target Audience
- Families with children
- First-time pet owners
- Individuals living alone
- Animal lovers
- Young couples and new families
Campaign Strategy
The campaign was designed as a multi-platform digital funnel:
Awareness → Engagement → Conversion
- Instagram/Facebook Carousel Ads → Build emotional connection → Introduce individual pets → Encourage social sharing
- YouTube Video Ad → Visual storytelling → Strong emotional appeal → Drive traffic to website
- Landing Page → Central hub → Clear call-to-action → Adoption conversion point
Outcome
FurryFutures is a fully integrated digital campaign that demonstrates how cause-based organizations can use modern media platforms to connect emotionally with audiences and drive meaningful action.
The project highlights the power of visual storytelling in building empathy, changing perceptions, and encouraging real-world impact.
Design Principles
The campaign follows the 3 C’s of Advertising:
- Clear — Simple message, easy to understand
- Concise — Short-form, impactful storytelling
- Compelling — Emotion-driven visuals
Key Creative Goals:
- Strong call-to-action (CTA)
- Fight stereotypes about shelter animals
- Position adoption as a positive life choice
- Show adoption as family-building
Tools & Production Workflow
Design & Layout
- Canva (carousel ads + landing page design)
Video Editing
- Adobe Premiere Pro (YouTube video ad)
Assets
- Pexels (stock images & video)
- Pixabay (music & audio)
Tools & Production Workflow
<<< See Previous Project
See Next Project >>>